Digital Marketing Learn modern digital marketing using AI tools and prompt engineering

About This Program

The Digital Marketing Workshop by Meithiran Learning Community introduces students to the fundamentals of digital marketing and how AI tools can assist in marketing activities. This beginner-friendly workshop helps participants understand how businesses promote products and services online through content, social media, and digital platforms. Students will learn the basic stages of digital marketing, how marketing campaigns are planned, and how AI tools can help generate content, ideas, and marketing strategies. Participants will also practice writing prompts to generate marketing content and explore how AI can support marketing workflows. By the end of the workshop, students will gain a clear understanding of digital marketing basics and AI-assisted marketing tools. This workshop is suitable for: • College students exploring digital marketing careers • Beginners interested in online marketing • Anyone curious about using AI for marketing tasks What Students Will Practice: During the workshop, participants will: • Generate marketing ideas for a sample product • Create simple social media post content • Write prompts to generate marketing content • Understand how businesses plan digital marketing campaigns • The focus is on understanding marketing concepts and using AI tools to assist marketing tasks. The workshop includes: • Interactive learning sessions • Guided practical activities • AI-assisted marketing exercises • Mentor discussions

What You'll Learn

Curriculum Overview

Prerequisites

• Laptop with internet access • Basic computer usage knowledge • A Gmail account for accessing tools • No prior marketing experience is required.